| Book/ Research paper |
Related course |
Download code |
| Important questions with answers |
Service Marketing |
1 |
| Communication and its significance |
Business Communication |
2 |
| Consumer Behaviour A European Perspective Third edition |
Consumer behaviour |
3 |
| Consumer Behaviour |
Consumer Behavioue |
4 |
| Data base management system |
IT |
5 |
| Marketing Management by Kotler and Keller |
Marketing Management |
6 |
| Organization Behaviour |
OB |
7 |
| Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry |
Service Marketing |
8 |
| FINANCIAL MANAGEMENT |
FM |
9 |
| Advertising and promotion. 6th edition |
ASP |
10 |
| Research Methodology |
BRM |
11 |
| Laws and Business |
Business Law |
12 |
| Business Legislation |
Business law |
13 |
|
|
|
| HUMAN RESOURCE MANAGEMENT |
HRM |
14 |
| PRODUCTION MANAGEMENT |
OM |
15 |
| Production and operations management |
POM |
16 |
| CONCEPT AND NATURE OF SERVICE |
Service Marketing |
17 |
| Complete book for Mall management |
Mall Management |
18 |
| Why local brands like FabIndia and Metro are being pursued more by shopping malls |
Mall Management |
19 |
| COMMERCIAL DEVELOPMENT DESIGN GUIDELINES |
Mall Management |
20 |
| The Key of Success in Shopping Centers. |
Mall Management |
21 |
| Behind the big fat Indian mall |
Mall Management |
22 |
| ORGANISATIONAL CHANGE AND INTERVENTIONS complete book |
Organizational change and design |
23 |
| PBM complete book |
Product and brand management |
24 |
| BRAND SYSTEM |
Product and brand management |
25 |
| RM complete book |
Rural Marketing |
26 |
| RFID and Supply Chain Management for Manufacturing Digital Enterprise |
Supply chain management |
27 |
| Internal Customer Relationship Management (IntCRM) |
Supply chain management |
28 |
| WAL-MART'S SUPPLY CHAIN MANAGEMENT PRACTICES |
Supply chain management |
29 |
| Complete book on SM |
Strategy marketing |
30 |
| Cultural determinants of email communication styles |
Business communication |
31 |
| Complete book on DM |
Digital Marketing |
32 |
| A STUDY OF FACTORS AFFECTING ONLINE BUYING BEHAVIOR: A CONCEPTUAL MODEL |
Digital Marketing |
33 |
| EXPLOITING THE VIRTUAL VALUE CHAIN COMPETITIVE STRATEGY |
Digital marketing |
34 |
| Consumer behaviour online |
Digital marketing |
35 |
| Complete book on IM |
Industrial marketing |
36 |
| Complete book on ISM |
International strategy management |
37 |
| BARBIE FACES ISLAMIC DOLLS |
International strategy management |
38 |
| Vermont teddy bear case study |
International strategy management |
39 |
| Complete book on LR |
Luxury retail |
40 |
| ITC hotels; designing responsible luxury |
Luxury retail |
41 |
| 2014 Luxury Interactive Benchmarking Study |
Luxury retail |
42 |
