E-books and research papers (MBA)

E-books and research papers (MBA)

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Topic Semester (As per ABS) Course
Non Verbal Communication 3 Business Communication
Direct marketing through magazines 3 Direct marketing
Process mapping of a service organization 2 Operations management
Data warehousing 1 IT
Innovative entrepreneurship 2 AIMA (Competition)
Multiple regression analysis 1 Statistics
Motivating the sales force 1 Sales management
Tech Mahindra acquiring Satyam 3 OCD
HRM. A study of google 2 HRM
Retail: Designing a new retail store 1 Retail
USING MAGAZINE AND NEWSPAPER FOR DM 2 Direct Marketing
Innovation adoption in rural India: Case study 3 Rural Marketing
Case on Gemalto Terminals Pvt Ltd. 1 Business Law
Independence festival turning into shopping festival 1 Retail
Design, implementation and monitoring of CRM 3 CRM
Kwality Wall’s: Effectiveness of Distribution of their Products, Through Malls, Cinemas and Kiosks 2 DLM
A report on tech Mahindra Acquiring satyam 3 OCD
Services Marketing Triangle 3 Service Marketing
Corporate image and identity 2 Business Communication
Perception of Consumers Towards Kwality Wall’s 1 BRM
Positioning and branding your organization 3 CRM
The Language of Persuasion 3 Business Communication
An analysis of B to B marketing 4 Industrial Marketing
Analyzing the balance sheet 2 FM
Maruti Suzuki India Ltd. 3 Strategy management
Perception of Consumers Towards Kwality Wall’s 2 DLM
Distribution and Logistics Management 2 DLM
Satyam- Tech Mahindra takeover 3 OCD
Insurance Advertising Then and Now 2 Advertisement and sales promotion
Business Etiquettes 4 Business communication
Disneyland Case Study 4 ISM
CRM IMPLEMENTATION 2 CRM
ONLINE PRESENCE OF HDFC 4 Digital marketing
     
German Song lyrics 4 German
PESTEL ANALYSIS 4 ISM
Macy’s in China 4 ISM
MACY’S IN CHINA PPT 4 ISM
Proposal for final project 4 ISM
Preparing a consultancy proposal 4 MAESSI
ETHICS IN CONSULTANCY 4 MAESSI
A day in the life of a consultant 4 MAESSI
LEARNING ORGANIZATION AND SUSTAINABILITY 4 MCBLO
THE GREAT INDIAN PLACE 3 MAll management
Detailed Overview Of Insurance Sector 2 Service marketing
Service Quality and Customer Satisfaction with reference to Insurance sector in India 2 Service marketing
BRAND SYSTEM 3 PBM
Brand System document 3 PBM
CSR ACTIVITIES BY COMPANIES IN RURAL INDIA 2 Rural Marketing
Environmental analysis of Hyundai 3 Strategy management